Privacy Policy

1. Scope

This Privacy Policy applies to information collected through our website, phone calls, emails, text messages, exploratory calls, property-management relationships, owner communications, guest-support interactions, and other services that link to this policy. It does not apply to third-party websites or services that maintain their own privacy policies.

2. Information We Collect

The information we collect depends on how you interact with Wilkuma and may include:

• Contact information: Name, email address, telephone number, mailing address, and communication preferences.
• Property and owner information: Property address, ownership details, amenities, condition, availability, rental history, revenue information, management needs, access details, service records, tax information, and payout details.
• Guest and reservation information: Travel dates, reservation details, guest count, special requests, check-in and check-out information, and stay-related communications.
• Transaction information: Charges, refunds, payouts, payment status, and limited transaction details. Payment-card and bank information may be collected and processed directly by payment providers rather than stored by us.
• Communications: Questions, messages, feedback, reviews, call details, emails, and text-message content you send to us.
• Device and usage information: Internet Protocol address, browser type, device type, operating system, referring pages, pages viewed, approximate location derived from an IP address, and website interaction data.
• Cookies and similar technologies: Information collected through cookies, pixels, local storage, analytics tools, and comparable technologies.

We may receive information directly from you, automatically from your device, or from property owners, guests, reservation platforms, payment processors, service providers, referral partners, and other parties involved in delivering requested services.

3. How We Use Information

We may use personal information to:

• Respond to questions and coordinate exploratory calls.
• Evaluate properties and provide vacation-rental management services.
• Create, market, price, operate, and support vacation-rental listings.
• Manage reservations, owner communications, guest support, maintenance, cleaning, accounting, and occupancy-tax responsibilities.
• Communicate by phone, email, or text according to your interaction and choices.
• Process transactions, refunds, payouts, and related records.
• Maintain, personalize, secure, and improve our website and services.
• Prevent fraud, misuse, security incidents, and prohibited activity.
• Enforce agreements and comply with legal, tax, accounting, and regulatory obligations.
• Carry out other purposes disclosed when information is collected or with your consent.

4. SMS and Mobile Information

When you initiate a text conversation or otherwise provide valid consent, Wilkuma may use your mobile number to send conversational and service-related messages. These may include responses to inquiries, exploratory-call coordination, property-management updates, owner communications, guest-support information, service notices, and customer care.

Message frequency varies. Message and data rates may apply. Reply STOP to opt out. You may receive one final confirmation message. Reply HELP for assistance, call +1 617-990-6201, or email [email protected]. Consent to receive text messages is not a condition of purchasing services. Wireless carriers are not liable for delayed or undelivered messages.

5. How We Disclose Information

We may disclose personal information in the following circumstances:

• Service providers: To companies supporting website hosting, reservations, payments, messaging, analytics, accounting, cleaning, maintenance, photography, marketing, fraud prevention, guest support, and other business functions.
• Owners, guests, and operational partners: When reasonably necessary to manage a property, reservation, stay, service issue, or property-management relationship.
• Booking and marketing platforms: To create, operate, distribute, and support vacation-rental listings and reservations.
• Legal and safety purposes: To comply with law, legal process, tax obligations, or government requests, or to protect the rights, property, safety, and security of our business or others.
• Business transactions: In connection with a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, subject to appropriate safeguards.
• With your direction or consent: When you ask us to disclose information or otherwise consent to the disclosure.

We do not sell personal information in exchange for money. We do not disclose SMS opt-in information or consent for third-party marketing.

6. Cookies and Analytics

Our website and service providers may use cookies and similar technologies to keep the website functioning, remember preferences, understand site traffic, measure performance, prevent fraud, and improve user experience. You can adjust cookie controls through your browser. Blocking some cookies may affect website functionality.

Some browsers provide a “Do Not Track” setting. Because there is not a universally accepted standard for these signals, our website may not respond to every signal. Where required, we honor legally recognized browser-based privacy preference signals.

7. Data Retention

We retain personal information for as long as reasonably necessary to provide services, manage property and guest relationships, maintain business and transaction records, resolve disputes, prevent fraud, enforce agreements, and meet legal, tax, accounting, and regulatory requirements. When information is no longer needed, we may delete, de-identify, or securely dispose of it.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, transmission, or storage system can be guaranteed completely secure. Contact us if you believe your information has been compromised.

9. Your Choices and Rights

You may update communication preferences by contacting us. You can opt out of text messages by replying STOP and unsubscribe from promotional emails using the unsubscribe option provided in those emails.

Depending on where you live and subject to applicable law, you may have rights to request access to, correction of, deletion of, or a copy of certain personal information. You may also have the right to object to or limit certain processing and to appeal a decision about a privacy request. We may need to verify your identity before completing a request. Email [email protected] to submit a request.

We will not discriminate against you for exercising an applicable privacy right.

10. Children's Privacy

Our website and services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information directly from children under 13. If you believe a child has provided personal information to us, contact us so we can review and take appropriate action.

11. Third-Party Services and Links

Our website may link to or integrate with booking platforms, payment processors, calendars, maps, social networks, analytics providers, and other third-party services. Their privacy practices are governed by their own policies. Review those policies before providing information to those services.

12. Updates to This Policy

We may update this Privacy Policy to reflect changes in our services, practices, technology, or legal obligations. The revised policy will be posted on this page with an updated effective date. Material changes may also be communicated through other reasonable methods when required.

13. Contact Us

For privacy questions, requests, or concerns, contact us using the information below.